1.) Download your Pitchlane Videos from Pitchlane.com
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121009_0370.png)
2.) Upload your Leads
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121007_8516.png)
3.) Select Upload a CSV and import your Pitchlane CSV file
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121008_5599.png)
4.) Map the columns accordingly. Note: Ensure that thumbnailEmbed is mapped.
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121012_0511.gif)
5.) Navigate to the Workflow tab and create a new Workflow
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121007_7520.png)
6.) Add trigger when thumbnailEmbed is present
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121009_6684.gif)
7.) Select "Add Step" and select "Email" then select "New Template"
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121009_5262.gif)
8.) Craft your Outreach message. To include variables such as your lead's name select the curly brackets at the bottom.
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121009_0550.gif)
9.) To incorporate your Pitchlane video, copy the code provided below and then click on the code button "<>". Finally, paste the code in the desired location for your Pitchlane video to appear.
Copy Me:
{{ lead.custom.["thumbnailEmbed"] | safe }}
————————————————————————————————————————————
Make sure that the variable name "thumbnailEmbed" matches exactly, including capitalization, with the one you used when importing your leads.
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121007_4478.gif)
10.) Save your workflow
11.) Return to the leads page, select filters, select leads, filter by "thumbnailEmbed", select does not start with and enter a space. Return to the filter and change it to "isPresent" then select "enroll" in workflow and select your newly created workflow.
![](https://staticfiles.gleap.io/helpcenter/6701473a5a5a3552b17b4d63/20241008121011_2539.gif)
12.) Congratulations! Your Pitchlane Videos have successfully been implemented!