When sharing sales pitch videos with prospects, it’s not just what you say that matters—it’s also what they see on screen. If your video shows product pages, dashboards, or websites in a language the viewer doesn’t use, it can create friction and confusion.
By displaying those websites in the prospect’s preferred language during the video, you:
Make your product feel local – Prospects see your solution in their own language, as if it were already built for their market.
Reduce cognitive load – No need for leads to mentally translate UI labels, menus, or navigation while trying to follow your pitch.
Shorten the decision cycle – The less effort prospects spend interpreting, the more focus they can place on your value proposition.
Personalize at scale – With language settings, the same video can adapt to different audiences without needing multiple localized recordings.
In other words, changing the language in your videos isn’t about altering the spoken message it’s about ensuring the visual context aligns with your audience’s expectations and makes your pitch resonate more strongly.
While changing the language of websites inside your sales pitch videos creates a more localized and professional experience, there are important limitations to keep in mind:
Not every website supports language parameters – Some domains ignore ?hl=xx, &lang=xx, or similar query strings, so the page may still appear in the default language.
Inconsistent implementations – Different platforms use different parameters (hl, locale, lang, etc.), and not all are standardized. Pitchlane maintains a mapping for major sites, but coverage won’t be universal.
No effect on strict geo-blocking – If a website only serves certain content to users in a specific country, language parameters alone won’t bypass that restriction.
Visual only, not audio – The spoken narration in your sales pitch video will remain in the original language. Only the web pages and product screens shown in the video can be adjusted.
Silent fallback – If a site doesn’t support the parameter, the request goes through unchanged, and the page displays in its default language.
In short: this feature works best with websites that recognize and respect standard language parameters, but it won’t guarantee localization across every platform.
Head on over to your campaign and go to the “Generate Videos” tab.
Click on the drop down for “Language Preference”
Select the Language you want
Select “Save & Remake Test Video”
