Invalid leads are leads that cannot be used for outreach. This could be due to missing data, bad data (e.g. a website that makes no sense), or if the website is a 404, or if the website is not 'live' (e.g. it is a "coming soon" page). Pitchlane's built in system will filter out any invalid leads so that you don't waste your credits.
Before importing your CSV into Pitchlane, it’s a good idea to give it a quick "clean." This step helps catch any duplicate leads and flags any entries with missing details you might want to fill in. Taking a moment to do this makes sure your campaigns run smoothly and gives you the best shot at great results.
To learn more about what it means to "Clean your CSV" check out this page from Microsoft:
