Estella Bentz - SkinMatch Technology
Company: SkinMatch Technology
Website: skinmatchtechnology.com
The Challenge
Estella Bentz, co-founder and CEO of SkinMatch Technology, faced a challenge that many businesses know all too well—how to make cold outreach more personal and effective. Her company, a software provider for the beauty industry, needed to stand out in a crowded market while ensuring that their emails resonated with their target audience. Despite using HubSpot for cold outreach with text-based emails, their personalization efforts were limited, and conversion rates were not where they needed to be. Estella knew there had to be a better way to capture attention and drive engagement.
How Pitchlane Helped
Estella discovered Pitchlane after receiving a personalized cold email herself. Intrigued by the video format and its novelty, she decided to explore the platform for SkinMatch. After switching from HubSpot to Instantly for better integration, Estella’s team conducted A/B tests comparing traditional text emails with personalized video emails generated through Pitchlane. The results were clear—Pitchlane videos significantly increased engagement, reply rates, and most importantly, meeting bookings.
Using Pitchlane’s website scrolling feature, Estella’s team was able to create customized video pitches that demonstrated SkinMatch’s solutions directly on potential clients’ websites. This allowed SkinMatch to give prospects a glimpse of the value they could offer, all before a formal demo. The ability to segment customer lists and target specific beauty industry niches ensured that each video was relevant and impactful.
The Results
With Pitchlane, SkinMatch Technology saw a measurable increase in engagement and conversions. More meetings were booked from the same number of emails, and prospects responded positively to the personalized approach. Estella’s team now runs around 20 different email sequences, each tailored to specific client segments and product categories, which has significantly improved the quality and relevance of their outreach.
"Pitchlane has helped us elevate our cold outreach. The personalized videos stand out in a crowded inbox and have increased our conversions. If you're looking for a way to make your emails more engaging and relevant, Pitchlane is definitely worth testing."
— Estella Bentz, Co-Founder and CEO of SkinMatch Technology
Ready to elevate your cold outreach like Estella? Start using Pitchlane today and see the difference personalized videos can make for your business!