Safwan
Company: SafWan
The Challenge
Safwan, founder of SafWan, was struggling to book meetings through traditional cold outreach methods. As the owner of a marketing agency that helps wedding photographers and videographers scale their businesses, he tried cold calling and social media outreach, but nothing worked. Even when he switched to cold email campaigns, using plain text emails resulted in a low response rate, with only a few meetings booked out of hundreds of emails sent. Safwan needed a better way to stand out and get more positive replies.
How Pitchlane Helped
After discovering Pitchlane, Safwan was able to implement personalized video outreach that immediately changed his results. Using Pitchlane’s automated video creation, he could send hundreds of personalized emails with videos that made his approach unique and engaging. The video-first outreach helped his emails stand out in a crowded inbox, grabbing the attention of his target audience.
By adding video to his email campaigns and refining his script and copy, Safwan increased his positive reply rate from just 1% to a staggering 6%. With Pitchlane, he was able to consistently book more meetings than ever before, filling his calendar and drastically improving his client acquisition process.
The Results
Thanks to Pitchlane, Safwan’s reply rate skyrocketed from 1% to 6%, and his meetings booked rate followed suit. By automating the video creation process, Safwan could focus on scaling his outreach without sacrificing personalization. His new approach not only increased the number of positive replies but also led to more productive conversations with prospects, making client acquisition easier than ever.
"Pitchlane literally tripled my appointments. Adding personalized video to my outreach was a game changer. I went from struggling to get replies to filling my calendar with meetings. If you’re doing cold outreach, you need Pitchlane."
— Safwan, Founder of SafWan
Ready to see results like Safwan? Start using Pitchlane today to boost your reply rates and book more meetings!