Erik - Vensesys
Company: Vensesys
Email: erik@vensesys.com
The Challenge
Erik, a veteran in the lead generation space, has been refining cold email outreach for over 20 years. His company, Vensesys, specializes in cutting-edge tools for email automation, LinkedIn scraping, and AI-powered personalization. Despite his expertise, Erik faced a challenge in scaling his outreach campaigns effectively while maintaining high conversion rates. Previous attempts at using GIFs and hyper-personalized cold emails had not yielded the desired impact, and Erik remained skeptical about video outreach as a solution.
How Pitchlane Helped
After an initial hesitation, Erik decided to test Pitchlane’s video outreach capabilities. Using an A/B test approach, Erik's team created two control groups: one with traditional cold emails and the other using personalized videos via Pitchlane. The results were remarkable—Pitchlane’s hyper-personalized videos generated a 3x increase in booked meetings compared to their usual cold email approach.
The breakthrough came from using video in the first email rather than in follow-ups, leading to a 3.5x improvement in response rates. Erik attributed the success to Pitchlane’s ability to combine personalization and scalability in a way that no other tool had achieved.
The Results
By integrating Pitchlane into their outreach campaigns, Erik’s team tripled the number of booked meetings, significantly boosting their lead generation efforts. The ease of use, combined with the hands-on support from Pitchlane’s team, allowed Erik to focus on scaling without sacrificing the quality of his outreach. The automated video feature gave him a new level of engagement with prospects, breaking through the typical barriers of cold email.
"Pitchlane helped us triple our booked meetings with hyper-personalized video outreach. The 3x impact we saw was mind-blowing. If you’re serious about scaling your lead gen efforts, Pitchlane is a must-have."
— Erik, Founder of Vensesys
Want to see similar results for your business? Try Pitchlane today!