Hoani Taylor, cofounder of Carrots Not Sticks, faced a daunting challenge: scaling client acquisition for his eight-year-old agency, which focused on driving private and corporate events for restaurants. Initially reliant on Facebook ads, Hoani and his team saw costs rise dramatically, particularly after iOS changes disrupted their ad targeting. Faced with high client churn during COVID-19, Carrots Not Sticks needed a more efficient and cost-effective way to bring in new clients, as their traditional methods of outreach became unsustainable.
With a growing need for a scalable solution, Hoani turned to Pitchlane after initially experimenting with Loom videos. What started as a manual process, with him and his team producing 50 personalized videos daily, transformed into a streamlined, automated approach using Pitchlane. This enabled them to maintain their high level of personalization—critical for building trust with restaurant owners—while significantly reducing the time and resources required for outreach.
Pitchlane’s platform allowed Carrots Not Sticks to automate the production of personalized videos and manage outreach at scale, resulting in a seamless transition from their manual process. Importantly, despite the increased automation, they saw no drop in engagement. Hoani achieved a steady 5% reply rate from his cold email campaigns, the same rate as when his team manually crafted each video. This proved that Pitchlane not only maintained the quality of their outreach but also enhanced their ability to scale without compromising results.
Thanks to Pitchlane, Hoani's agency Carrots Not Sticks now manages outreach for 30 venues, with a consistent 5% reply rate. They have even expanded their business model, taking on other agency clients in addition to their restaurant clientele. This shift has allowed Carrots Not Sticks to maintain a lean team while continuing to drive growth, providing immense value to clients by booking 20 meetings per month on average.
"Pitchlane allowed us to scale our outreach while maintaining the same 5% reply rate we achieved manually. It took us from days of grinding out videos to a streamlined process that delivers the same high-quality results. If you're serious about growing your agency, you need Pitchlane."
— Hoani Taylor, Cofounder of Carrots Not Sticks
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