Followups you MUST use

Here you’ll learn the most important part of a video outreach campaign - the followups. This is when most people will actually watch the video. It’s also an opportunity to add a human element.

Follow up #1 - Choose one of the following:

• Can you tell I don’t usually get behind the camera haha?

• What did you think of the plan I explained for you?

• Hopefully you can hear me through my accent haha - was the audio ok?

• What did you think of my acting skills haha?

• That was actually my first time behind camera haha - how did I do?

• Saw you watched half of the video but didn’t finish - did I say something wrong?

Follow up #2

{{firstName}}?

Follow up #3

Here’s the video that {{offers X value to you}}

{{video}}

Follow up #4 - Then you can follow up with your normal copy with this segue

Assume video isn’t for you - I get it, I don’t always click links from strangers, I’ve made a note to follow up with a written up version of the video soon.

Follow up #5 - Use your existing email sequence