See below for an example of what you could say in a video.

Script

Prospect Website On Screen

Hook: Hey it’s [me], I’m making this video because I can [bold claim about possible outcome]

Potentially disqualify: But I’m not 100% sure if we’d be a good fit, but thought it’d be worth sharing on the chance you’d find it valuable

Your website on screen

Offer: I can help you [achieve specific outcome] in [timeframe] or [guarantee/risk reversal]

Credibility: come up with the best way for you to convey credibility e.g. I’ve been in the space for over 10 years and can show you unique techniques such as X / I have worked with 7 figure brands.

Prospect Website on Screen

CTA: I reached out because I’m pretty sure I can [achieve outcome] for you but I’d need to know a bit more about your business to give you an exact prediction.

My availability is to the side - book some time and we can have a chat. I promise this won’t be a sales call. We’re vetting you just as much as you’re vetting us.