Closing Clients Group Offer No Longer Valid
Introduction
The Key Components Of A Successful Cold Video Email Campaign
Targeting
Deliverability
Email copy + using a GIF
Video Landing Page
The Video
Automations
Followups
Analytics
Pitchlane Customer Success
Why send cold video emails?
Psychology of why it’s important
A prospect hearing your voice humanises you. This means
You are much easier to trust
You can show off your expertise
You become relatable (especially if reaching out to prospects of the same seniority within a company)
Practical/Commercial reasons it is important
Videos are a pattern disrupt - they buy attention
Videos are a focal point of automations and gaguing intent
They give your outreach / lead gen a USP
Success Story
Kristian, ColdSharks: 7% meeting booked rate and had 6 clients wanting to work with him from ~500 cold emails
Success Story
Erik Paulson, Vendisys: 3x meetings booked on an A/B test - case study coming soon
The Set Up Starts Now
Targeting
B2B Lead Gen Agency Targeting B2B SaaS
Deliverability
Email Copy
(spintax to be added later)
Subjectline: [video] how can [companyName] book 30 calls
Hey firstName
Body: I’ve created a video for how [insert offer] we would get you 30 clients a months in 45 days or you don’t pay.
That’s how we achieved [company] in [timeframe].
GIF
Funny, right?
Signature
note: segment by job title/revenue/painpoint/niche for even better results
Video Script
Script template #1
Hey - could be completely wrong but [probing question about relevant trigger]
Reason I ask is we helped [company] to [achieve/fix X] with our [z method] but it only works if [qualifying criteria]
So I could be completely wrong but if [you match criteria] we could get same results
Again - not sure if that’s right but thought I’d introduce myself via video in case - if it is, I’ve left my availability to the side to see if we’d be a good fit
And it won’t be a sales call - we need to vet our potential clients to see if we can get them results, in order to protect our reputation. So leave your credit card locked away.
I’ll also leave a case study below
ingredients: referencing case studies are great
Hi,
I mentioned in my email [insert offer]. Here’s our plan on how we would do that for you.
[mechanism] - heres how we would do it
[so you could achieve x outcome] - sell the outcome: your revenue could be X based on these calcs
strong CTA reference the calendly
Automations
Email:
Just got a notification from pitchlane that you viewed the video that I sent you - what did you think of my acting skills haha?
Sent from my “smart” phone - please excuse any grammatical errors and brevity
Sean’s version
Just got a notification from pitchlane that you viewed the video that I sent you - are you interested in [insert offer] like I outlined in the video?
Are you free next tuesday at 10am?
Here’s a link below to book a call ← this should be a/b tested, is automated or manually better
or auto book with calendly?
Other ideas for automation
Cold call - this is a great opportunity to handle objections
Take 5 to go on their website and personalise and relate your offer
LinkedIn message
Ringless voicemail drop
Follow ups:
What did you think of my acting skills haha?
Can you tell I don’t usually get behind the camera haha?
Hopefully you can hear me through my accent haha - was the audio ok?
That was actually my first time behind camera haha - how did I do?
I bet [competitor] isn’t doing this right? - relate to the offer/company/niche
Analytics
How to use Pitchlane 101
Pitchlane Customer Success
Customer Success Story
Maarten Grunson, Powermarketing: closed 20k in new clients from Pitchlane, that’s a 20x ROI - case study coming soon!
