Structure
Video emails are quite different to other emails because the goal of what you write isn’t to get a response - it’s to get someone to watch the video.
You want to make sure your email:
is short
leads with value
creates urgency
piques curiosity
has a GIF thumbnail
A good structure would be something like this
{{Hello}}
{{Pique curiosity}}
{{Offer value in the video}}
{{Video Thumbnail}}
{{Create Urgency}}
Template 1
So this is what a script could look like:
“Hey {{firstName}}, My partner showed me your website - weirdly, you are super similar to one of my existing clients who we helped to {{achieve X}} in {{y timeframe}} with our {{Z technique}},
I recorded a video for you explaining how you could do the same:
{{thumbnailEmbed}} ← this is the hyperlinked GIF
skip to the 50 second mark to see where I explain {{X}}
All the best,
Ryane”
Template 2
So this is what a script could look like:
“Hey {{firstName}},
I saw that {{X}} so I recorded this video to explain how you could fix {{pain point}}.
This is NOT an automated email btw. I decided to take the time to record this video for you because I believe we can {{achieve X}} for you and I wanted to explain how I’d go about doing that.
{{thumbnailEmbed}} ← this is the hyperlinked GIF
If you skip to 1 minute 10 second mark you’ll see where I explain {{X}}
All the best,
Example 1
You could also add other small personalisations depending if you have the data or if you have segmented your list like “we helped another company in {{niche}} from {{location}}”
So it could look something like this:
“Hey Sarah,
My partner showed me your website - weirdly, you are super similar to one of my healthcare clients who are also based in London “Bioed Screens”. We increased their revenue by 65% in 21 days by optimising their landing page.
I recorded a video for you explaining how you could do the same:
Hosted that on a private server for you so I can only keep the video up for a week.
All the best,
Ryane”