Go with your gut
You know what your ICP resonates with
Talk to your prospect
Throw in personality
Make it natural
Put it in your own words
Disqualify throughout
Example: Lead Generation Agency reaching out to a B2B SaaS
Hey - {{me}} here, from the quick bit of research I’ve done it seems like {{qualifying criteria}} {{compliment}}
Example: Hey - Ryane here, from the quick bit of research I’ve done it seems like you have some really strong case studies and have nailed product market fit - that’s seriosuly tough to achieve and a key thing I look out for hence why I am reaching out personally via video.
From my experience, I’d imagine you are {{suffering from pain / making mistakes a,b,c}} - do any of those resonate with you?
Example: From my experience, I’d imagine you are wondering how you can make the growth you’ve had consistent and predictable, or how you can scale up personalised outreach for example I’d imagine you don’t send videos like this at scale or you might be trying to work out how to put in systems so everything doesn’t break when you scale up - do any of those resonate with you?
If so listen on.. I’ll explain some quick wins on how you can address that.
{{value 1}} {{value 2}} {{value 3}} {{why it doesn’t make sense to do it in-house for more sophisticated}}
Example: The first thing you want to do is to make sure you don’t burn your email domains by setting up SPF, DKIM, and DMARC for your inboxes - I can send a guide on this if you don’t know how. Secondly, you want to make sure you have a separate email sequence and playbook for each one of your ICPs. Thirdly, you want to automate as many of the low-value repetitive tasks you have using a no code solution like Zapier.
Often it is the case that your executive time is better spent on time-sensitive immediate business issues that take precedence of these optimizations.
{{create urgency for action}} we’ve seen other companies {{pain quantified}} before we {{fixed pain}}.
Example: But these issues not being addressed early has a serious long-term negative impact, we’ve seen other companies miss out on 6 figures in sales opportunities before we came in and systematised their sales processes.
{{no-brainer offer}}{{paint a picture of the outcome}}
Example: Given your case studies, I’m so confident that we’d be a perfect match that I’d happily start off with an agreement where I book you sales calls and you only pay for each sales call you attend with a qualified prospect. After that, you’ll see we know our stuff and we can look at implementing more sophisticated systems that will make sure you blast through your revenue targets.
I really wouldn’t want you to {{keep suffering/making mistakes}} because the quick wins I highlighted are simple to implement- how about I show you how to implement those quick wins and I’ll also explain some of the more sophisticated things we could do too
Example: I really wouldn’t want your growth to stagnate because the quick wins I highlighted are simple to implement - how about we jump on a call and I show you how to implement those quick wins and I’ll also explain some of the more sophisticated things we could do too
I’ve put my availability for you in my calendar - let’s grab some time to chat
