Here is a guide to ensure you have strong deliverability by following the best practices which make sure you do not land in spam,

Checklist

Sending

• [ ] Custom Domains

• [ ] Sending the video in the 2nd email

• [ ] Spintax

• [ ] Low volume per inbox (35/day) - Use smartlead.ai or maility.io or instantly.ai to rotate inboxes to send a high volume of outreach

  • For each inbox, you want to send a max of 35 emails per day (700 a month) including followups.

  • You can purchase inboxes from Pitchlane at £40 an inbox, this covers a .com domain for a year, cost to Zoho for a year, and linking to your sending software instantly/smartlead.

• [ ] Keep bounce rate per campaign lower than 2% by using email cleaner - https://neverbounce.com/

• [ ] Only send to business emails

Fundamentals

• [ ] Warm your email domain for 14 days

• [ ] DKIM, DMARC, SPF - check with https://mxtoolbox.com/

• [ ] Check if your domain has been blacklisted - http://mxtoolbox.com/blacklists.aspx

• [ ] Minimum 5 minute time gap between sending emails